Theories - Goodwin

Below is a table reflecting Andrew Goodwin's theory on music videos, which he explained in his own book 'Dancing in the Distraction Factory'

ILLUSTRATION

Hanson's 'Mmmbop' is a typical illustrative video, the band are doing everything you'd expect themto within the video, and images shown are extremely literal (see video below).

AMPLIFICATION

Katy Perry's new video 'Roar' is a clear example of an amplification video. She is continuously taking on a fictional role within the video, with imagery on screen frequently amplifying her lyrics, but still relating to the narrative.

DISJUNCTURE

Disclosure's 'Control' is an example of a disjunctured video. Even though this was their first official video, they decided to make the concept about the fact that anyone can enjoy or dance to their music. Disclosure have taken on an anonymous image throughout (see image to the left) by adding a doodled face resembling neither of them on top of their faces. This is a concept that Disclosure repeat through different videos/album covers.