Soul Video Research - Sunshine Anderson

We can clearly see that there is a narrative to the video as the music doesn't instantly start when the video does.
Having a concept or narrative is conventional within soul music, especially when there is a deep, lyrical meaning to the song.


The mise en scene conveys the use of pathetic fallacy such as rain and darkness whilst the artist is in the car to set a clear mood to the audience too. The director has also decided to use neutral, bland colours within the video to reinstate this idea.

Editing is generally conventionally cut on the beat as well. For the first 20 seconds of the soundtrack, a different shot is cut to every fourth beat. This is done to set the scene using montage editing, but it appears to be continuous as it is on the beat. There are frequent cuts between the narrative and performance shots of the artist in the car. This ensures that there appears to be a variety of shots and locations throughout the video.

It is also effective how thety have superimposed imagery from the narrative with shots of the artist in the car to depict a clear graphic match for the audience, consequently resulting in each shot running smoothly into the other.

Another graphic match featured is at the end of the video the burnt photograph of the artist's ex-boyfriend, followed by the burning of his car. This symbolises that the two are completely over and it also reflects the hatrid she has for him, for all the lies and deceit that Anderson received from him. It is clear through the lyrics and mise en scene that this is something that has been consistently happening within their relationship. This final image connects with the ring saying 'hate' which is revealed to us at the very beginning of the video.